Product Marketing Intern (KOL Specialist)

POSITION SUMMARY

We are seeking a highly motivated and creative Product Marketing Intern to join our dynamic team. This internship will focus on KOL management and influencer outreach, playing a crucial role in expanding our brand presence and product awareness across digital platforms.We are seeking a highly motivated and creative Product Marketing Intern to join our dynamic team. This internship will focus on KOL management and influencer outreach, playing a crucial role in expanding our brand presence and product awareness across digital platforms.

AREA OF RESPONSIBILITY

1. KOL Identification and Outreach:​​​​​​ 

• Conduct research to identify potential Key Opinion Leaders (KOLs) and influencers in our industry.
• Assist in developing and maintaining a database of KOL contacts, including contact information and engagement history.
• Craft compelling outreach messages and collaborate with KOLs to secure partnerships

2. KOL Relationship Management:​​​​​​ 

• Assist in building and nurturing relationships with KOLs to ensure long-term collaborations.
• Coordinate content creation and promotional activities with KOLs to align with our marketing strategy.
• Monitor KOL performance and provide regular reports on their impact.

3. Influencer Onboarding:​​​​​​​​​​​​​ 

• Assist in the onboarding process for new influencers, ensuring they understand our brand, products, and expectations.
• Provide support in contractual negotiations and agreement management.

4. Influencer Onboarding:​​​​​​​​​​​​​ 

• Collect and analyze data related to influencer marketing campaigns and KOL performance.
• Use insights to optimize influencer strategies and make data-driven recommendations

​​​​​​​REQUIREMENTS

​​​​​​​Education : Bachelor Degree in Marketing, Business, Communications, or a related field (if applicable)

Experience : Any experiences related to KOL management are preferred.

Knowledge and Skill:

• Strong passion for marketing, social media, and influencer culture.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms and influencer marketing trends.
• Detail-oriented and highly organized with the ability to manage multiple tasks.
• Creative thinker with the ability to generate innovative ideas.
• Self-motivated, proactive, and a quick learner.